Empowering Brands with Custom Algorithms

This chapter explores Chalice, a custom algorithm platform designed to enhance brand control over advertising strategies, contrasting it with the limitations of traditional solutions from major corporations. It examines a case study on optimizing Halloween candy sales through innovative data allocation methods, illustrating significant sales improvements. The discussion sheds light on the complexities of AI in advertising, emphasizing the need for tailored human insights alongside automated solutions to navigate unique market challenges.