
Roadside MBA : Product Differentiation and Price
Private Equity Funcast
00:00
How to Start a Bank That Attracts Expensive Customers
The owner of the business said, look, there's so many things that cost a lot of money that banks do That they really wish they didn't do. He wanted to attract people who weren't looking for free checking but high transaction accounts. So in starting this bank, he said, let's just not specifically not offer the services that would attract these expensive customers. But where else am I going to keep my musket? I can't leave it at home In Montana, you can You're a musket, or you must get, baby Well, it was a family heirloom musket, it's been passed down for generations.
Transcript
Play full episode