Creating a Content Counter

Sally Kohn: Finding authenticity within your voice is very important. You can be more productive by mapping out your content and strategy, creating a content counter. When you write authentically, and don't do it just for the objective of search engines, that's when you actually get the rewards of search engines. Search engines will pay attention to how long people stay on the web side. So when you put a little bit of personality into the content pieces, that's what converts people.