Gifts should not be transactional, but rather a way of saying thanks for thinking of us. It's like puppies have really short memories if you validate them with something they've just done. But if you give them a treat, like two minutes later, they're just getting a treat, then you're just friendlyy. The best bang is the highest impact on our best readers.
Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, a daily email newsletter that condenses business news into more accessible, entertaining content. Alex started Morning Brew as a college student in 2015 and has grown it to over 3 million subscribers. Alex is also the host of the popular podcast Founder’s Journal, which offers a glimpse behind the scenes of Morning Brew.
Alex joined host Robert Glazer on the Elevate Podcast to talk about creating the Morning Brew, scaling it into a nine-figure media brand, dealing with impostor syndrome and more.
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