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The Rise and Fall of BuzzFeed News

CANADALAND

00:00

The Dream Come True

Craig: I've never had that much freedom in a job to find out if a thing works or not. That ethos comes from not having anything to protect, right? What we call a legacy organization is the risk to their name is too high for them to be like, you know what? Sure, take that risk. It doesn't matter. There's a real sense of like protectiveness around a name. So you're like, we're not going to try it. But there was even to the very end, you know, really talking about a eulogy here.

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