Tetragrammaton with Rick Rubin cover image

Rick Beato

Tetragrammaton with Rick Rubin

00:00

The Shifting Soundscape of Music Production

This chapter explores the transformation of music production from traditional methods to modern practices such as quantization, impacting the authenticity and emotional connection in music. The discussion extends to audience engagement on platforms like YouTube, emphasizing the effects of titles and thumbnails on viewer interactions. Additionally, they reflect on the rise of AI in music, the unpredictability of hits, and the nostalgic longing for organic sounds in an increasingly digital landscape.

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