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21min chapter
Rick Beato
Tetragrammaton with Rick Rubin
The Shifting Soundscape of Music Production
This chapter explores the transformation of music production from traditional methods to modern practices such as quantization, impacting the authenticity and emotional connection in music. The discussion extends to audience engagement on platforms like YouTube, emphasizing the effects of titles and thumbnails on viewer interactions. Additionally, they reflect on the rise of AI in music, the unpredictability of hits, and the nostalgic longing for organic sounds in an increasingly digital landscape.
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