2min chapter

INSEAD Knowledge Podcast cover image

How discomfort makes us more creative

INSEAD Knowledge Podcast

CHAPTER

How Does Mind, Body Dissonance Affect Creativity?

I wanted to also talk about your latest research which has to do with mind, body dissonance and kind of the ups and downs as regards creativity. So instead of the scatter shot idea of brainstorming where you throw things against the wall to see what sticks, this is a more progressive step-by-step approach to iterating upon a creative idea. And so this experience where your mental state and your physical attitudes, your physical posture or in conflict, this somehow sparks creativity. How does that work? Essentially part of our body is, or part of our being contradicts other parts. That basically gives us the information that we're in an environment that is unfamiliar. It's novel and it's

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