The Importance of Big Ideas in Marketing

I try to distill the brightest minds in specific topics right and what I do if I tomorrow I have to sell a course or create a piece of content well I can just borrow credibility from from these minds. Copywriting is copywriting is just like the 20 percent of the equation if you want to really get it right. Every single person that you aspire to CEOs writers artists whatever they all started at zero and they had to use the people that came before them to illustrate their ideas. If you need to stand behind the titans that came before you do it or if you're humble enough do it because that's the way to really get noticed.