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The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far
Nir And Far: Business, Behaviour and the Brain
The Power of the Office Hook
The power of the office hook depends on getting new users to invest in the product by learning the sofware, creating documents and eventually paying for it. Microso kilo acknowledge that many users, particularly younger ones, have never acquired the office habit. But here again, old habits die hard. Whereas gogl's r ducts are built within browser collaboration at their core, microsof users will have to learn new behaviors outside their existing routines.
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