The Second Main Pillar Is Understanding Your Product

Adjo: We saw the community as the product in a lot of ways. It's like a mini city still, you know, Discord to our own detriment sometimes. The thing we missed is depth of fandom because we've never met these people. And then we were on a discord chat to be like, oh, 95% of people are very happy with what you're doing. You really create this fun fandom that still exists - even in a bear market where many Discords are quite quiet.

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