Scratching the Surface cover image

266. Mike Pepi

Scratching the Surface

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The Role of Criticism in Technology and Ideology

This chapter explores the essential function of criticism in shaping new ideas and engaging readers within the context of technology and societal ideologies. It examines the interplay between language, human agency, and the prevailing techno-optimism of Silicon Valley, advocating for a more critical consciousness in addressing technological issues. Through a critique of the 'growth at all costs' mentality, the chapter reveals how marketing and ideological narratives influence our understanding of technology's impact on society.

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