This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Marketing Is Marketing (321)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Content Marketing Case Study - Why Did This Content Marketing Programme Fail?

The only reason that anybody has any ability to multiply their revenue models in any sort of media setting is because you first create value with an audience that wants to stick around. And so it just takes time to do that. When you look at a content marketing case study, when somebody asks you, or i, why did this content marketing programme fail? It's generally because it didn't get the right amount of internal byin and somebody killed the project before it gans. E edenlos thats that' for sure.

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