The Growth of Women's Football

I think the specifics, to be honest with you, haven't changed a lot. The majority of people that listen will want to come away from one of our shows thinking, oh, I learned about why a team set up this way or why this wasn't working and that kind of thing. And so it's kind of a niche within a niche. But because the content hasn't changed and has always had the same focus, and James is so good at delivering what he does, that's why I don't think our audience has massively changed either. It's similar in that they're still coming for the same things. In terms of that sort of worldwide audience, just last thing on that