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The CMO Show. How to Find One. How to Be One.
Marketing Against The Grain
Are You a Great Product Marketer?
"I feel like too many founders that i talk to want to have this perfect, like box of their of the team and then slop humans into that box," he says. "If you need somebody to operate, you don't need them to be a crazy, like, curious learner." And so if you're hiring a builder, a hundred %, because they're constantly trying to learn platforms and things that are ever changing, it's better to hire someone who can do both jobs at once. He adds: "The one thin thing i would also think through is, like, what do i need to excel it in the next 12, ten months?"
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