CTV ads: where CTV fits in your user acquisition strategy
Growth Masterminds: mobile growth podcast
00:00
Introduction
This chapter explores the concept of lower funnel marketing and the importance of generating future demand. It discusses CTV ads, targeting, measurement, and affordability, highlighting the inaccuracies in CTV ad targeting data. The benefits, limitations, optimization capabilities, and real-time adjustments of CTV advertising are also discussed, along with the discrepancy in ad spend between CTV and traditional linear TV.
Transcript
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