2min chapter

Personal Injury Mastermind  cover image

183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral

Personal Injury Mastermind

CHAPTER

How to Create Content That Converts

When creating content for social media, you got to know who you're talking to. Is it referring attorneys or potential clients? The messaging for one might not fit the other. You got to understand your firm's unique positioning and relationship to the target audience in order to create content that converts.

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