Evolving Priorities in Supply Chains

The chapter explores the challenges faced by companies in balancing priorities like flexibility, resilience, speed, sustainability, and customer service in their supply chains. It discusses the increasing complexity due to real-world constraints and global turbulence, emphasizing the need for adaptability in response to disruptions. Executives are highlighted grappling with aligning conflicting priorities across various departments while striving to meet evolving customer expectations and regulatory demands.