2min chapter

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Are You Ready for a Fresh Start? (Ep. 455 Replay)

Freakonomics Radio

CHAPTER

The Fresh Start Effect

Katy milkman and some colleagues have named this motivation the fresh start effect. She says that fresh starts can shift our psychology in at least two ways. The first, they feel like new beginnings, so they give us a sense that anything that preceded them is gone. And the second shift, they make us step back and think big picture about our lives and our goals because theyre sort of disruptive.

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