SPOS #842 - Andrea Belk Olson On Secret Customer Needs
Six Pixels of Separation Podcast
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What Does Differentiation Look Like?
The race to the bottom-on pricing, which I don't think is the win here and it doesn't seem to necessarily even be what the game is for these marketplace resellers. And so high-level brands that have quality products really need to approach this in a different way to separate themselves from those kind of copycat competitors. The thing about differentiation that people don't think about is positioning and that those two things work hand-in-hand.
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