For me, really the whole process of creating the systems and creating the goal and creating the strategy started with who am I? So as an entrepreneur, so much of the time we think, oh my gosh, this is a really cool idea. And you decide to build a business around that. That's backwards. Once you have a foundation, like you really know yourself, you can build something sustainable. You're gonna continue to be able to be pulled forward almost like magic," she says.

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