S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
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Seed
I think it's an easy way to give people a discount without discounting your products. So we've tested it at Ollipop. And what we saw is that it wasn't, we were kind of like going towards this goal. Eli is not very familiar with the supplements space. He's actually never taken one.
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