(Preview) Mailbag: AppLovin on a Tear, The Business of OnlyFans, Questions on OpenAI and Elon Musk
Sharp Tech with Ben Thompson
Navigating Success: AppLovin and the Impact of Apple’s ATT
This chapter examines the rise of AppLovin as a leader in mobile gaming advertising while critiquing its branding in relation to its achievements. It also discusses the ramifications of Apple's App Tracking Transparency policy on ad targeting and attribution, highlighting the significant changes in the advertising landscape for companies like AppLovin and Meta.
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