Exploring the importance of customer understanding and relationship-building in business, with a focus on the benefits of BRAIS, a customizable customer engagement platform that prioritizes people-centric relationships over channels. The chapter also discusses BRAIS's growth trajectory, drawing parallels with high frequency trading systems and aiming to be a top performing entity.
You know the saying: keep your friends close, keep your … customers … closer.
Bill Magnuson is the Chairman, CEO, and co-founder of Braze, a customer engagement platform that works with some of Business’s biggest names. Fool Analyst Tim Beyers caught up with Magnuson for a conversation about:
- Braze’s origin story.
- The power of personalized marketing.
- The company’s latest results, and its plans to create even more value in the future.
Companies discussed: BRZE
Host:Tim Beyers
Guest: Bill Magnuson
Producer: Mary Long
Engineers: Rick Engdahl, Tim Sparks
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