
#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
The Mentor with Mark Bouris
00:00
Can't Be Through It. Just Give Me an Example
For every thousand dollars in sales, it'll fund a boy from a low socioeconomic community to go through the mancave's programs. Now we send in film crews into those communities, see the impact on the young men and talk about how the program has fundamentally changed their life. One of our facilitators was gay, so that was quite, you know, a bit of a rattle for him. And I said, my guess is your name is- this isn't his actual name, but Declan, everyone bursts out laughing. He just drops his paper and he goes, yeah, I guess on the outside, I don't care about anything. But on the inside, six months
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