2min chapter

How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

CHAPTER

You Know, I Don't Want Big Logos

I wanted to be discreet and in a place that nobody could see. And i deftinitely didn't like logos on the left breast, because i looked at it as being kind of corporate logoing. We would go into every city in the future, set up a store in a back alley or in a side street, and develop our market invite yo instructors,. an before we spent, you know, 600 to a million dollars in a store.

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