We get into grooves of habits on the web and certainly in real life. Sometimes those habits need shaking up and there are gains to be had. I demand that property websites threw up random wildcards, which didn't always meet your criteria precisely,. But forced you to compare in a slightly more weird and random way. And weirdly, the market composed of lots of messy decisions may be a better market overall. Than one that's made up of a lot of neat but uniform decisions.
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.