2min chapter

SERP's Up SEO Podcast cover image

SERP’s Up | Do ranking factors matter for SEO?

SERP's Up SEO Podcast

CHAPTER

What Is Google Doing?

What's Google trying to do is try to offer relevant results to people. So while you're focusing on ranking factors, Google's focusing on understanding stuff. And sometimes that might mean making sure that you're actually using words in your content that are relevant to the query.

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