Your STR business is worth more than you think—if you build it the right way.
In this episode, we break down the difference between operators who burn out… and operators who build real companies that survive, scale, and eventually sell for life-changing money.
We also cover the hard lessons from companies that grew too fast, collapsed, or went bankrupt—and how to avoid their mistakes.
In this episode you’ll learn:
• Why your STR business already has real enterprise value
• What happens if everything lives in your head (and how to fix it)
• The operational mistakes that bankrupted a fast-growing STR company
• How to build systems that survive without you
• What buyers REALLY look for in an STR business
• The path to a 7–8 figure STR exit
If you want help building an STR business that actually runs without you — and is worth something one day — click the link below:
https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T033&utm_content=STRS
00:01:41 - Sonder going bankrupt
00:03:15 - talking about exits / long hold / vision
00:05:09 - private equity, Blackstone, KKR, etc.
00:06:47 - Vacasa, hyper-local focus, selling to PE
00:08:47 - SOP playbook, fear of death, what happens if you’re gone
00:10:20 - CEO role, brand, numbers, game plan
00:12:00 - not as easy as it looks, 70% with PMs 20+ units
00:13:19 - PE criteria, churn, “can somebody else run my business?”
00:14:55 - Built to Sell, books, contracts, “you not being the system”
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