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Anita Nielsen on how to get in your prospect's minds
Outbound Squad
The Operating System Behind Behavior Change?
Psychology is like the operating system behind how you approach a lot of stuff. You have to appease the logical side of their mind, but you have to win the emotional side of theirmind. If you really want behavior change, you have to change how they think. The why, if the sales person doesn't understand why they have to do something a certain way, they're not going to be bought in and don't understand it.
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