
Why the NFL, Universal Pictures, and erotic audio company Quinn made our Brands That Matter list
Most Innovative Companies
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Intro
This chapter explores 2B's impressive growth in U.S. TV viewership, particularly among younger audiences. It details the effectiveness of its marketing strategies, including a teaser campaign for 'Wyona Earp' and a recent brand redesign that enhanced its appeal in an increasingly competitive streaming market.
Transcript
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