054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
MAFFEO DRINKS
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Understanding Consumer Preferences and Brand Building in the Drinks Industry
The chapter explores the nuances of consumer preferences in the drinks industry, categorizing alcohol consumers based on their choices of whiskey, gin and tonic, and vodka. It emphasizes the importance of considering personal taste profiles and occasions when creating new drink offerings. The conversation delves into building a drink brand, focusing on storytelling, simplicity, and targeting specific consumer niches for effective brand loyalty.
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