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From Cold Calls To Positioning Expert: The Story Of How I Got Here

Positioning with April Dunford

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How to Position Your Business Effectively

In marketing school, a professor put up this positioning statement. The blanks are things like who's your competition? What's the value you can deliver that no one else can? April: How do we know what the best market category is? He looked at me and he said, trust me, April, you'll just know. And at that point, I was like, oh, wow, we actually don't know how to do this.

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