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You Don't Need Money, There's It
In your first full year in business, you did like $5.5 million in revenue. And I have to assume you had to hire quickly. By this point, 2011, this is a personalized service. You would send out a questionnaire and then people would get products based on their answers. Did all that attention and getting in all these subscribers make it easier to raise money? Because you did raise I think like $10.5 million. Was it just much, much easier?