311 | 4000% Increase in Wholesale Orders this Year with Lauren te Velde of Paper Farm Press
Proof to Product
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Navigating Growth: Brand Story and Expansion
This chapter explores the decision-making process behind expanding product categories and overseas manufacturing, emphasizing the importance of a strong brand story and personal connections. It discusses the journey of building a stationery brand, balancing personal desires with business goals, and the significance of relationships and feedback in growth. The speaker shares insights on financial decisions and the resilience needed in entrepreneurship while preparing for the challenges of scaling a creative business.
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