5min chapter

Marketing Made Simple cover image

#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide

Marketing Made Simple

CHAPTER

How to Define Your One Liner

Chris: I don't have my one liner down whatsoever of what do you do. And I need help with defining that. So often companies are so close to their products and service that it's so hard to really be able to explain it well. What we're going to do today is really glean then into the marketing side which is really the messaging part. Kaya: We transform an apple into a flavor and a story and an experience something along those lines.

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