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Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

Product Training - How to Find Out Key Problems That Your Sales Reps Deal With?

The art of researching the personas and prospects is just, it's just not there. And that's where I think a lot of messaging doesn't land. One of the other letters in your framework is offer insights,. The O is offer insights. So you can really start to get a picture of what's happening in this particular industry. You know, again, when we were looking at enterprise, you're probably not a startup so you've probably have some experience working with these types of companies.

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