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Sailing out of the Sea of Sameness
Marketing Against The Grain
Getting Out of the Sea of Sameness
Ike: How do you make your product or service appeal to the audience in a way that like, will gravitate towards them? Ike: Emotion is a key way to get out of the sea of sameness. If you don't aemotion, you're going to run a really high risk of being the same. I think oan really creative things like that is how you start to build an emotional connection with it, with the people you're trying to market to. Riger listening to us out there, and you're thinking about branding, yu'r thinking about product marketing.
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