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Dissecting GTM for Successful Integration

M&A Science

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Order to Cash - Is There a Significant Overlap?

New revenue streams are real simple, but miss test on how complex your integration is going to be. Businesses tend to build their systems around their processes. This includes the employee role mapping, sales territory alignment reorganization and ultra key talent. If you were acquiring a business that had value drivers in different parts of the process then that's where you'd want to make sure that whatever process being integrated into can accommodate those.

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