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Special: 2021 China Tech Trends (with Tech Buzz China)

Acquired

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Fast Fashion Dynamics: The Rise of Shein

This chapter explores the fast fashion industry's evolution, focusing on Shein's rapid production and marketing strategies that enable innovative supply chains and quick turnaround times. It contrasts Shein's success with traditional models like Zara while examining the environmental consequences and competitive challenges faced by brands in China and beyond. Additionally, the chapter highlights the integration of technology in retail, particularly the personalized shopping experiences that define the Chinese market compared to Western practices.

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