M evan: We're in an interesting point in the evolution of this, a dynamic sustainability. In finance or particular, it were about five to ten years in in depending on how you measure. But i think that we're now seeing this sort of plegsation of e s g and a the idea that it is somehow imbedded in an idea of big government or overreach or over regulation. And coupled with that, we have thoughts of green washing and some scepticism in the market,. Some of it justified, about the labels that we use and the words that we use to sell products. So i think we're at this really interesting time. There's attention between the

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