Evolving Competencies for Communication Teams

In this episode, Gartner advisor Brianna Lux and Gartner researcher Michelyne Chavez discuss Gartner’s updated Toolkit: Communications Core Competency Framework and Assessment.This Toolkit enables chief communications officers (CCOs) to assess their team on competencies critical to delivering value to the organization. The discussion includes an overview of the structure and function of the Toolkit, as well as a conversation around six new competencies that are increasingly important for communicators to thrive in today’s evolving business environment.

Brianna Lux is a director of advisory for Gartner. In this role, Brianna partners with CCOs and communications leaders to identify, understand and advise on their challenges related to leadership and functional management. This includes strategy, org structure, budget, measurement and team development, as well as internal communications, including leader and manager comms, change comms and strategy comms.

Michelyne Chavez is a principal on Gartner’s Communications research team. She has experience researching corporate branding, employer branding, corporate reputation management and executive communications.