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26min chapter
285 - The Demand Generation Blueprint - With Daniel Priestley
The Futur with Chris Do
Creating Demand and Supply Tension for Business Success
This chapter delves into the importance of understanding demand and supply in business profitability, using examples like water and diamonds. It emphasizes creating tension between demand and supply through effective lead generation, showcasing strategies like scarcity and signaling interest. The discussion transitions to exploring the psychology of purchase decisions and strategies like segmentation, waiting lists, and registration of interest lists to drive sales and create exclusivity.
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Discover
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