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How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

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How to Be the Agent of Change in Your Organization

Christoph: Marketing is about being creative with a purpose and a goal. He says teams when they work well together can really have fun, to make it enjoyable. Christoph: The team has to build trust; that doesn't mean everybody has to be friends outside of work necessarily.

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