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How do I figure out Product-Market fit?

ET Startup School

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The Biggest Moment of Truth

Jaipur's biggest moment of truth was that only 1% of all the people tramping the website were actually shopping for actually comes acting. We had to reach out and set up stores to give them a tactile experience of what it is that the brand stands for in the online space. I want to be able to disrupt the market in a way that whatever it is that I'm doing is never an also ran, he says.

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