Navigating Challenges in Content Marketing and Healthcare

This chapter explores the trials faced by a content marketing agency amidst an economic downturn, emphasizing the need for cost recalibration and content production. It discusses the future of healthcare post-COVID-19, spotlighting the role of big tech in improving patient care through digital health technologies. Additionally, the chapter reflects on HBO's branding challenges in the streaming landscape and highlights the resilience of human emotions during the pandemic.