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Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel
DTC Podcast
Navigating Brand Integrity and Certification in Sports Nutrition
This chapter delves into the logistics of the Biosteel brand, focusing on the establishment of an NSF-certified facility for sports nutrition. It emphasizes the importance of certification for quality assurance among professional athletes and discusses the challenges of maintaining product authenticity in a competitive market.
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