2min chapter

Staying Solo cover image

Trust First Pricing Principles

Staying Solo

CHAPTER

Creating Trust First Pricing Principle Number Two

Clear transparent pricing is a win for both the buyer and the seller. Hiding prices is a needless practice that erods trust. Consider sharing ranges or starts at prices on your web sigt so that potential clients know if there's a budgetary fit. If you 're going to choose to offer pricing plans in your business, there's simply no need to punish your customers for not paying in full. I don't ever want to have to convince someone to spend money. They either will or they will not. And as an industry, we read to recognize that hate.

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