206. The Mindset You Need to Build a Multi-Million Dollar Company with SuperCoffee’s Jimmy DeCicco
the bossbabe podcast
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We're Putting the Liquid in a Bottle
I think there's something to be said for that naive optimism, ecause you often do things that a lot of people with experience would look at and say, oh, that's a terrible idea. Not only were we naive and optimistic, we were, i'd say, impatient, you know. We wanted to grow and thak. There was no test and learn opportunity for us. The more bottles pr story you sell, the better business you have. So were like, great, let's make coffee. Let's put it on the shelves. Tet's poor samples. Let's all lot of it.
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