4min chapter

My First Million cover image

SPECIAL: Steve Jobs (Part 1)

My First Million

CHAPTER

Apple's 19 84 Ad Is a Total Disaster

The first time they show it, apples ceo john scully asks who wants to move to find a new agency? Most of the board members hate it so much, they thought it was the worst commercial they had ever seen in their entire lives. But despite the apple board's protestations, chiat day still believes it's a great commercial. So they lie, they say they can't sell off the 60 second time slot, even though they never try. Were just going to have to run it. It runs during the super buwl d. By causing a huge stir, it creates sons of free advertising. People are trying to watch your and while it doesn't introduce or sell the

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