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Creating a Brand From Scratch Is Harder Than You Think
The ability to build something from scratch feels like it's much easier to do as a person because the barrier to Legitimacy is much lower. The Elon thing I don't think we've ever seen anything like it right that that someone that runs a company at that scale and still have a single person calling the shots in that way. A lot of companies now wish they were in that position, but they don't have anybody with that level of influence surrounding them.